The Classic 500

Senior living residential products for the realization of a second life combining leisure, medical care, and hotel services for 500 1st generation CEOs, the impetus of the growth of the Korean economy.

Planning Korea developed Koreaʼs first ʻSenior living tailored long-term rental products,ʼ for the enjoyment of creative management activities and the LOHAS life, which combines hotel-style management services, premium medical care, 27-hole golf club membership, and SPA & Fitness.

Based on an accurate target analysis, we executed 1:1 marketing for Koreaʼs 1st genration CEOs focused on future value. Also, we prepared integrated marketing strategies, including the operation and management of a model house.